Overview: The 78-room Nadler Soho reopened in 2013 after the owners upgraded absolutely everything and changed the name from base2stay (smart move).
The Location: Taxi drivers (most of whom have never heard of it) sometimes have a hard time finding this address because it’s tucked away on a quiet dead-end street in the heart of Soho’s intricate maze of narrow one-way lanes.
Room: Standard Double (not to be confused with a twin, which is what the Brits call a room with two beds), fourth floor. Small but extremely comfortable, with a heated towel rack in the bathroom and a Nespresso machine in the cupboard. This being London, the bed is ultra-soft; expect to sink deeply into the middle, like a trapeze net, but that’s the norm in this city. Fortunately, the linens are sublime. If you arrive from an overseas flight before the official check-in time (2 p.m.), the hotel has a special jet-lag recovery suite where you can shower and freshen up until your actual room is ready.
Food/drink: The hotel doesn’t have its own foodservice. But the staff knows the Soho dining scene better than anyone. And they partner with Princi, a nearby bakery to provide room-service breakfast of the best Italian pastries outside of Italy, seriously.
WiFi: Fast and free.
Public spaces: The lobby is sexy and modern, with leather sofas and gallery-quality art.
Service: As good as it gets for a boutique hotel with no in-house foodservice. The staff treats everyone like family and goes out of their way to get whatever you need: a taxi at the height of rush hour, last-minute dinner reservations, bar recommendations, spa reservations, gym passes…
Cost: Standard Double, $295.
Bottom line: Value for the money is truly exceptional. Good luck finding better accommodations for this price anywhere else in town. This is a truly affordable (for London) boutique with the soul of a serious luxury hotel.
The Nadler Soho
Where: 10 Carlisle Street
Phone: 44 (0) 203-697-3697